Guiding you into theroadmap for success
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Strategy
Planning
Establish brand messaging: tagline(s), mission statement, our “why”, value proposition .
Establish brand look, feel, and design.
Warm up email domain.
Define target audience.
Establish tangible objectives and KPIs.
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Product
Preparation
Establish brand tone, fonts, and colors.
Design social media templates .
Design website assets as-needed.
Develop brand guide.
Strategy for: Social media (organic and paid), PR, influencers, email marketing, sales , content / blog and, Google Ads.
Develop social media and content calendar.
Set up social media accounts .
Secure subscriptions for PR/Social/Email (Respona, Sendible/Sprout/Hootsuite, MailChimp/Flodesk).
Strategy for: Social media (organic and paid), PR, influencers, email marketing, sales , content / blog and, Google Ads.
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Design
& Dev
Brand guidelines and web/app wireframes in Sketchapp/ Figma.
Website development in Webflow.
Hosting and SEO initial setup.
Google analytics and search console setup.
User experience and tracking setup.
LaunchCampaign
Initiate campaigns for: organic, social ad campaigns, giveaways, PR, Influencers, email, sales (if applicable), Google Ads.
Design social media templates .
Design website assets as-needed.
Develop brand guide.
Strategy for: Social media (organic and paid), PR, influencers, email marketing, sales , content / blog and, Google Ads.
Develop social media and content calendar.
Set up social media accounts .
Secure subscriptions for PR/Social/Email (Respona, Sendible/Sprout/Hootsuite, MailChimp/Flodesk).
Strategy for: Social media (organic and paid), PR, influencers, email marketing, sales , content / blog and, Google Ads.
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Planning, and Optimizing your Digital Marketing Program
Begin the launch of your digital marketing program by first determining your audience and
Show the Value of your Work: Marketing
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